The first method is to weave in your personal stamp on the sales message. No one wants to be sold to a total stranger, but many people want to buy what their close friends recommend to them. If you can convince the public that you are a personal friend who has his best interest at heart, they will be convinced to buy your products. Remember to talk to a person in your sales letter, not the entire audience.

The second method is to publish testimonials and comments from customers. A good idea would be to publish both good and bad comments; like that prospects will be really convinced that such certificates are genuine. When potential customers see testimonials on your site, they will have the confidence to buy from you because people follow the herd mentality; when others have purchased and viewed it authentic, they will jump on the band wagon and buy also.

Using visual representations of the problems and solutions as the product offering. Not everyone will read your copy from head to tail, but most will take the pictures on your site.

Provide quality bonuses to accompany the product. When you offer bonuses that fit your product, potential customers will feel that it is a very good deal, and it would be stupid to miss it. Be sure to specify the monetary value of bonuses, so people will be even more compelled to seize the good trade.

Finally be for sale! Many people entice their prospects with the benefits of their products, sell them with stories about how it has solved many problems, even offered killer bonuses, but forget to ask for the sale. Give a clear instruction about how to buy the product (for example, “click on the button to buy now!”).