Sales of the new iPod video is surprisingly good, considering the fact that no research has been made for the consumer market and their needs or requirements.

A possible loss for the sale may be the fact that negative ads have been created. Negative advertising is about the vulnerability of the screen, that is easy to scratch the surface and some other features. However, sales are up because of the great success among young people, between people who are very busy travel a lot.

Some research indicates that instead of the iPod video success and publicity the Amazon online store the most popular is the iPod nano model. However, future sales expectations and is in the other shops are outselling the popular iPod nano. Sales of this high may be because of high storage capacity, video features and reasonable price. From this perspective, the user can be done, because the nano edition iPod attracts more MP3 users. Therefore, the new trends and new user profile is shown by considering the high sales for the new video iPod.

Other aspects of the sale of major concern for the fact that the new iPod video is not a competitor for the TV industry, but more complete device. Although the assessment of some TV show or movie can decrease, iPod video, also can contribute to the fame extend some TV show or movie. Sales may also be triggered by the urban lifestyle trendy and capacity needs and preferences affect the other. The fact that the episode of TV series such as going from “Lost” or “Desperate housewives” may have contributed to the great success and great sales of the new edition of the iPod. Read the rest of this entry »